Serenity Foundation is a non religious charity based in England created to relieve the needs of children in Kayamandi township in South Africa. AyDesignWorks was privelaged to create an online and print identity that would reflect their ethos, pro bono.

The tagline ‘Establishing firm roots to change the things we can’ was the inspiration for the logo, which uses a mixture of colour, typography and line illustration to convey both firm roots and hope for the future. A template-driven website was also key to the project in order for Serenity to have the freedom to update and add content themselves.