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AyDesignworks was commissioned by GLReynolds Consultants
to create an online and print-based identity that would communicate their ethos
to both the sustainable shipping sector in particular and the sustainability industry in
general. A masthead for the website was the starting point, created by integrating stock imagery specifically chosen to reflect both the shipping and sustainability sectors. This was carried through onto a slide presentation template. The company was keen to avoid using typical water and ship symbols in their logo, preferring instead something that could be flexible for the sustainability industry in general. A simple leaf motif was created in Illustrator, using blue and green as signifiers.It was also important for the company to be able to manage and update their website themselves, so a template-driven site was chosen for ease of use.  |